Party Planet
Brand Identity
Brand Identity Package & UX/UI
June 2024
Party Planet is a sustainable kids party planning app. The aim was to create simple yet characteristic branding and visuals. The brand encompasses the fun and community surrounding parties as well as holding the themes of sustainability and looking after the planet.
Nikki - a mother of young children - was hosting a birthday party for one of her kids. During the party, Nikki realised that the gifts being given to her child were cheap and cheerful. The gifts lacked longevity and sustainability, leading to meaningless gifts that harmed the planet.
This is where Party Planet comes in, an app that will revolutionise party planning for parents and reduce overconsumption.
What’s important is peoples presence! Things will come and go, but friends and family are forever!
Brand Story
The best gift would be your presence, so there no need to buy a present.
If you're still keen to bring something, we've found a better way to do gifting!
Let's cut down on plastic and toy shopping in haste, and all the cards and wrapping that create so much waste.
Let's club together to buy a more sustainable gift, and the burden on the planet, we can help lift.
Let's give them the present of healthier planet, and inspire them to have the best time on it!
